BOFU content for B2B SaaS
Rank. Convince. Convert.
I write the comparison, alternatives, and use-case pages B2B SaaS buyers read right before they choose. 13+ years of search, written by hand and tested on the product.
Free · we review 2–3 pages or priority gaps · written summary within 24 hours
3 founding client spots for Q1 2027
- Pilot page$750
- Retainersfrom $2,250/month
- Founding ratefrom $1,750/month
#1
Google’s feature card for “linktree alternatives”, held by July 2019
6,868
sign-ups referred to ContactInBio and Taplink, 178 of them paid
$92,652
in Amazon sales from 32 bottom-of-funnel articles
$9,270
exit on MotionInvest, sold two days after the first offer
Written forContactInBio · Taplink · Zaap · Tapkit · Kyvio · PhotoJeepers · TechNewsToday
Sound familiar?
Your Buyers Are Comparing You Right Now. Are You the Page They Trust?
By the time a buyer types “alternatives” or “vs”, they have a shortlist. Most SaaS sites send them somewhere else at exactly that moment.
- Review sites and roundups own your alternatives query. The buyer who rejected your competitor never reaches your page.
- Your comparison pages read like feature lists. Nobody signed up and tested both tools, and it shows.
- AI answers recommend your competitors. ChatGPT and AI Overviews quote the pages that answer the buying question plainly.
AI overview
Popular alternatives include [Competitor A] and [Competitor B], according to review sites…
g2.com › alternatives
Top 10 [your product] alternatives & competitors
competitor.com › switch
Why teams switch from [your product] to [Competitor A]
yourproduct.com › alternatives · this spot is the job
[Your product] vs the alternatives: an honest comparison
What I build
Four Pages That Sit at the Moment of Decision.
Each one answers the last question a buyer asks before a trial or a demo. On BlenderTampers that question was “vitamix e320 vs 7500”. For you it might be “HubSpot vs Pipedrive”. Same buyer: a shortlist and a fear of choosing wrong.
Comparison
“Which One Should I Pick?”
[you] vs [competitor]
Alternatives
“What Do I Switch To?”
[competitor] alternatives
Integration
“Will It Work With My Stack?”
[you] + Salesforce
Use case
“Will It Do My Job?”
[you] for agencies
Also: case studies and migration guides. Any of these can be your $750 pilot page, or part of a retainer. See all six page types →
How I work
I Test the Product, Then Write the Page.
AI hasn’t replaced search. It changed where buyers ask. Your page now has to rank on Google and be the one ChatGPT, Perplexity, and AI Overviews quote. The BOFU Teardown checks for both: six phases, 30 checks, built from the guide that held Google’s feature card for “linktree alternatives”.
Google search + AI answers
30 checks · scored out of 60
01
Buyer and Trigger
Start from why buyers leave, not a keyword tool.
5 checks
02
Query, SERP, and AI
Win the search, and the AI answer, after the shortlist.
5 checks
03
Page Architecture
The same buying block for every option.
6 checks
04
Conversion Path
Pre-sell the plan, not just the sign-up.
6 checks
05
Trust and Proof
Drawbacks for every pick, a source for every number.
4 checks
06
Freshness and Risk
Dated re-tests, and no single point of failure.
4 checks
Selected work
Proof, With the Caveats Left In.
Case study · Self-initiated BOFU project · 2019–2026
ContactInBio and Taplink: 6,868 Sign-Ups From One Self-Initiated “Linktree Alternatives” Guide
- The project
- Creators wanted to leave Linktree. They searched “linktree alternatives” and needed help picking.
- On search
- Google’s feature card for “linktree alternatives” by July 2019.
- Result
- 6,868 referred sign-ups (4,631 ContactInBio, 2,237 Taplink); 178 upgraded to a paid plan, a 2.59% conversion rate.
- Caveat
- Taplink acquired ContactInBio in 2021. Of Taplink’s 95 paying accounts, 9 still pay today. Source: both affiliate dashboards, read 29 Oct 2026.
The conversion path
Case study · Affiliate niche site · 2018–2022
BlenderTampers: 32 BOFU Articles, $92,652 in Amazon Sales, and a $9,270 Exit
Caveat: traffic fell after I stopped updating in April 2022. The buyer cited the drop, and the site sold at its reserve price, not the asking price.
A consumer BOFU case that shows the same principle: match the page to the buying decision, make the next step obvious, and measure what happens.
Read the case study →
Teardown · my own page · 2026
“Linktree Alternatives”, Scored on the BOFU Teardown and Rebuilt
- 11 tools cut to 3 picks (Taplink, Beacons.ai, Many.bio), one clear job each
- Comparison table, two-question decision flow, and a “Last tested” date added
Caveat: results reported at 30, 60, and 90 days after the update.
Read the teardown →From the CEO I worked with
Working alongside Peter on an SEO affiliate marketing project with ContactInBio & Many.bio was a valuable experience. He really knows his stuff in this area, and we always kept things flowing smoothly in our communication, making our teamwork seamless. I confidently recommend Peter for his professionalism and proficiency in the SEO affiliate marketing domain.
Abzal Assembekov
Former CEO, ContactInBio · Founder, Many.bio
LinkedIn recommendation, February 5, 2024
Reader proof
A reader thanked me for my “Linktree alternatives” guide in 2021 and said they’d bought ContactInBio’s Business plan.Search proof
By July 2019 the same guide held Google’s feature card for “linktree alternatives”, as a competitor’s co-founder noted in the comments.Work with me
Ways to Work Together.
Start with one high-intent page, build a focused BOFU foundation, or run an ongoing program that turns comparison-stage buyers into trials and demos.
Every retainer includes BOFU content strategy: I identify the pages most likely to influence trials and demos, prioritize them, and recommend what to build, refresh, or test next.
BOFU Foundation
$2,250 /month
Founding rate $1,750/month
- Monthly BOFU content strategy and page prioritization
- 2 new BOFU pages
- 1 page refresh
- Monthly performance report
- AI-answer and conversion recommendations
- Async support
Three-month minimum commitment.
Book a strategy call →BOFU Growth System
Recommended$3,750 /month
Founding rate $3,000/month
- Monthly BOFU content strategy and page prioritization
- 4 new BOFU pages
- 2 page refreshes
- Monthly strategy call
- Conversion test recommendations
- AI-answer monitoring
- Monthly performance report
- Quarterly BOFU roadmap
Three-month minimum commitment.
Book a strategy callPipeline Accelerator
$5,750 /month
No founding discount
- Ongoing BOFU content strategy and page prioritization
- 6 new BOFU pages
- 4 page refreshes
- Strategy calls every two weeks
- Conversion test roadmap
- AI-answer monitoring
- Monthly performance report
- Quarterly BOFU roadmap
- Priority turnaround
Three-month minimum commitment.
Book a strategy call →Retainers are billed monthly in advance, in USD, with a three-month minimum commitment. After the initial term, you can pause or end the engagement with 30 days’ notice. Founding rates are available to my first three clients and are locked for three months, in exchange for a testimonial and permission to use the results as a case study, subject to your approval. Full pricing and terms →
Not ready for a retainer? Start with one page
Teardown callFree
20 minutes on 2–3 of your BOFU pages, or the gaps where they should be. A written summary within 24 hours, whether or not we work together.
Book a 20-minute BOFU teardown →Pilot page$750
Test my BOFU process with one high-priority page: research, hands-on product testing, one SEO- and AEO-optimized page, and two revision rounds. If you continue with a retainer within 30 days, the full $750 is credited toward your first month.
Start with a $750 pilot page →You’re not buying blog posts. You’re building the pages buyers read when they’re already comparing options, and giving them a clear reason to choose you.
Every booking button on this page opens the same free 20-minute call. We use it to decide where to start.
How it works
- Day 1
Teardown Call
20 minutes on 2–3 of your BOFU pages. Written summary within 24 hours.
- Within 3 business days
Page Plan
Which pages to build first, for which queries and AI prompts, and why.
- Kickoff
Access
Product access, one sales or support contact, and read access to Search Console.
- Within 10 business days
First Draft
Your first page, ready to review. Two revision rounds, then it’s yours to publish.
- Every month
Report and Refresh
Rankings, AI citations, and trials or demos. Each page is reviewed for a refresh at 90 days.
Before we talk
A Quick Fit Check
This is for you if…
- You run a B2B SaaS company with a free trial or demo
- Buyers compare you with at least one competitor before choosing
- You have existing traffic, demand, or a pipeline to convert
- One decision-maker controls a monthly budget
- You want content that moves buyers toward a trial, demo, or purchase
It’s not the right fit if you need…
- High-volume blog content or guaranteed rankings
- Link building, paid ads, social media, or video
- Content that chases traffic without supporting revenue
- A quick fix rather than a focused conversion strategy
About
Hi, I’m Peter.
I’ve worked remotely in search since 2013. I started with SEO briefs on Upwork, learning how to turn research into content that earns attention.
I later wrote a “Linktree alternatives” guide for my blog and joined a link-in-bio SaaS as an affiliate. When the founder reached out, I sent him regular performance reports—because I wanted to understand what was actually working.
I then built and sold my own buyer-intent website.
In 2024, I stepped away to reset. I’m back with a simple focus: creating the pages buyers read right before they choose.
I work from home in Kenya and partner with SaaS teams anywhere—bringing the same strategy, curiosity, and results to every project.
Free checklist
Score Your BOFU Page Out of 60 in 20 Minutes.
The BOFU Teardown Checklist: 30 checks in six phases, for Google and AI search, each tied to a real example from the guide that held Google’s feature card for “linktree alternatives”. Your lowest-scoring phase is where the page leaks buyers.
Includes the 20-check “[Competitor] alternatives” add-on. You’ll get it by email, then occasional BOFU tips. Unsubscribe anytime.
Scorecard
0 missing · 1 weak · 2 done well
Want it scored for you? That’s the 20-minute teardown.
Do you use AI to write?
Only for research. I sign up and test your product, then write and edit every draft myself.
Do you guarantee rankings?
No honest provider can. You get a monthly report on rankings, AI citations, and the trials or demos each page brings in.
How long until results?
Pages on a decent domain often move in weeks; competitive terms can take months. I set expectations in the teardown.
How is this different from an SEO agency?
One narrow offer, and a direct line to the person who tests your product and writes the page.
How much does it cost?
A pilot page is $750. Retainers start at $2,250 a month, with founding rates from $1,750 a month for my first three clients. Every retainer has a three-month minimum, and the teardown call is free.
Do your retainers include content strategy?
Yes. I identify the highest-priority comparison, alternatives, use-case, integration, case study, and migration opportunities, then recommend the pages most likely to support trials and demos.
What do you need from us?
Once the agreement is in place: product access, one sales or support contact, and read access to Search Console.
Book a teardown
Your Buyers Are Comparing You Right Now. Be the Page They Trust.
In 20 minutes, we review 2–3 of your existing pages or identify priority gaps. You get a written summary within 24 hours, whether or not we work together.