About
I’m Peter Murage. I Write the Pages Buyers Read Right Before They Choose.
I’m a BOFU content writer and strategist for B2B SaaS, working from home in Kenya with teams anywhere. I’ve written for search since 2013: first $5 articles in bulk batches for content mills, later SaaS guides, my own niche sites, and the page that held Google’s feature card for “linktree alternatives”.
Today I do one thing: comparison, alternatives, use-case, and integration pages that turn a shortlist into a trial or a demo.
- Writing onlineSince 2013
- EducationBCom (Accounting), DeKUT
- Based inKenya · works with teams anywhere
- FuelMoka pot coffee
How I got here
From $5 Articles to the Pages Buyers Trust
No agency, no shortcut. Thirteen years of learning search by doing it, including a two-year break I won’t hide.
- 2013
A College Mate Showed Me oDesk
At Dedan Kimathi University of Technology, a senior student introduced me to oDesk (now Upwork). My first jobs came in batches of 10, 50, even 100 articles for niche-site and blog owners: a list of titles, one sample brief, about $5 for 500 words. I researched and wrote about almost anything, and learned speed and discipline.
- 2015
A Mentor, and My First Long-Form Work
A mentor coached me on ebooks and whitepapers, which he published on Amazon Kindle and his blogs. I ghostwrote them, and learned to hold a reader for a whole book, not 500 words.
- 2016
My First Blog, Built From Scratch
The year I graduated, I built my first blog by following a Hogan Chua YouTube tutorial with WordPress and the Themify Builder. Hosting, themes, plugins, and broken layouts were all mine to fix.
- 2018
A Niche Site Became My SEO School
BlenderTampers, a site about kitchen blenders, taught me what courses couldn’t: research from real buyer questions, on-page and technical SEO, and link building. 32 bottom-of-funnel articles drove $92,652 in Amazon sales, and I sold the site for $9,270.
- 2019
The Guide That Still Sends Customers
My self-initiated “Linktree alternatives” guide for ContactInBio held Google’s feature card by July 2019. It has referred 6,868 sign-ups to ContactInBio and Taplink, 178 of them paid. Alongside it, I wrote buyer’s guides and reviews for TechNewsToday until 2023.
- 2024
I Stepped Back
After over ten years online, I took two years away from client work to reset. It was the right call, and it’s why I came back with one focused offer.
- Now
One Offer
BOFU content and strategy for B2B SaaS: the pages a buyer reads right before they choose.
Credentials
Qualified on Paper, Proven in Search
Education
Bachelor of Commerce (Accounting)
Dedan Kimathi University of Technology, 2012–2016. I use it every week: research, data, and reports a founder or CFO can act on.
Training
Advanced Search Engine Optimization
A Udemy certificate, plus years of testing on my own sites and clients’ sites, which taught me more than any course.
Written for
SaaS and Tech Brands
ContactInBio · Taplink · Zaap · Tapkit · Kyvio · PhotoJeepers · TechNewsToday
6,868
sign-ups referred to ContactInBio and Taplink from one guide, 178 of them paid
$92,652
in Amazon sales from 32 bottom-of-funnel articles, then a $9,270 exit
“He really knows his stuff in this area, and we always kept things flowing smoothly in our communication, making our teamwork seamless.”
How I work
Four Things I Believe About BOFU Pages
- 01
Hands-on Beats Theory
I learned SEO by building, breaking, and fixing my own sites. So I sign up and test your product before I write a word about it.
- 02
Start With the Buyer, Not the Keyword Tool
The real reasons people switch live in reviews, sales calls, and Reddit threads. The search volume comes second.
- 03
A Page That Ranks but Doesn’t Sell Is Unfinished
I judge a page by the trials and demos it brings in, on Google and in AI answers, not by traffic alone.
- 04
Honest Caveats Build More Trust Than Big Claims
Drawbacks for every option, yours included, and a source for every number. My own case studies keep their caveats too.
Who I write for
B2B SaaS First. Not Only.
B2B SaaS is my speciality. I’ve spent years learning how its buyers compare tools across verticals, and I work best with teams that have a free trial or demo and at least one competitor buyers compare them with.
I also take on long-form BOFU work for B2C, D2C, and tech brands. My best-performing guide, “Linktree alternatives”, is a D2C page: link-in-bio tools for the creator economy.
Toolkit
The Tools on My Desk
Research and SEO
- Google Search Console
- Google Analytics
- Semrush
- Ahrefs
- Screaming Frog
- Keywords Everywhere
Writing and Planning
- Google Docs
- Grammarly
- Hemingway App
- Notion
Build and Publish
- WordPress
- GeneratePress and GenerateBlocks
- Rank Math
- Hostinger and Cloudways
- Popular CMS platforms
Design and Email
- Canva
- Figma
- Adobe Illustrator
- MailerLite
- Claude, for mockups
Off the clock
The Person Behind the Keyboard
Coffee Is a Ritual
Spring Valley Gourmet Medium Roast, brewed in a Moka pot. It has the balance of caffeine and aroma I like, and it fuels most of my first drafts.
Budget Backpacking
I’d happily spend a week in the woods, but new towns and villages are my thing: a matatu or a boda boda, a few days living like a local. The best cure for long days at a monitor.
Reddit, Unapologetically
I think it’s the last big forum where people still say what they really think. Maybe it’s the pseudonyms. Either way, it’s where I find the buyer questions other writers miss.
Can We Work Together?
If buyers compare you with a competitor, let’s look at the pages they read. In 20 minutes we review 2–3 of your BOFU pages, and you get a written summary within 24 hours.
Book a 20-min teardown call