Peter Murage

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Book Your Free 20-Min BOFU Teardown Call

Pick a time below. We’ll look at 2–3 of the pages your buyers read before they choose, and you’ll get a written summary within 24 hours, whether or not we work together.

  • Free
  • 20 minutes
  • Summary within 24 hours
  • 3 founding client spots for Q1 2027

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Not Ready to Book?

Prefer Email?

Send a quick question, with a link to your site or app. You’ll get a personal reply within one business day.

peter@petermurage.com →

Start With the Checklist

Score your own BOFU page out of 60 in about 20 minutes with the free BOFU Teardown checklist.

Get the free checklist →

Connect on LinkedIn

Follow along as I tear down real BOFU pages, or send me a message there.

linkedin.com/in/petermurage →

Before the call

What to Bring

  • A link to your website or app
  • 2–3 pages buyers read before they choose: comparison, alternatives, pricing, or use-case pages
  • The one or two competitors buyers compare you with
  • Your goal for the next 3–6 months, such as more trials, more demos, or a product line to rank
No content goals yet? That’s fine. We’ll work them out on the call, and within 24 hours you’ll get a results-focused proposal with page briefs.

After you book

What Happens Next

  1. 01

    Pick a Time

    Choose a slot above and answer a couple of quick questions in the booking form.

  2. 02

    A 20-Minute Call

    We review your pages against the BOFU Teardown checklist, live on screen.

  3. 03

    Your Written Summary

    Within 24 hours: your scores, the weakest checks, and three fixes, plus a proposal with briefs if we’re a fit.

  4. 04

    Your Decision

    No hard sell. The summary is yours to keep and use, whether or not we work together.

Quick answers

Before You Book

Is the teardown call really free?
Yes. It’s 20 minutes, and the written summary is yours to keep, whether or not we work together.
Who is it for?
B2B SaaS teams with a free trial or a demo and at least one competitor. I also take on long-form BOFU work for B2C, D2C, and tech brands.
When will I hear back by email?
Within one business day. I work from Kenya (EAT, UTC+3) with teams in every time zone.
What does working together cost?
A pilot page is $750. Retainers start at $2,250 a month, with founding rates from $1,750. See services and pricing →