Services
BOFU Content Writing Services for B2B SaaS
I research, test, and write the comparison, alternatives, use-case, and integration pages buyers read when they’re already choosing a solution. Each page is designed to rank on Google and Bing, get cited in AI answers, and move shortlisted buyers toward a trial or a demo.
Free · we review 2–3 pages or priority gaps · written summary within 24 hours
3 founding client spots for Q1 2027
- Pilot page$750
- Retainersfrom $2,250/month
- Founding ratefrom $1,750/month
#1
Google’s feature card for “linktree alternatives”, held by July 2019
6,868
sign-ups referred to ContactInBio and Taplink, 178 of them paid
$92,652
in Amazon sales from 32 bottom-of-funnel articles
$9,270
exit on MotionInvest, sold two days after the first offer
Written for ContactInBio · Taplink · Zaap · Tapkit · Kyvio · PhotoJeepers · TechNewsToday
A quick fit check
This Is for You If…
- You run a B2B SaaS company with a free trial or demo
- Buyers compare you with at least one competitor before choosing
- You have existing traffic, demand, or a pipeline to convert
- One decision-maker controls a monthly budget
- You want content that moves buyers toward a trial, demo, or purchase
It’s Not the Right Fit if You Need…
- High-volume blog content or guaranteed rankings
- Link building, paid ads, social media, or video
- Content that chases traffic without supporting revenue
- A quick fix rather than a focused conversion strategy
The short answer
What BOFU Content Services Cover
BOFU (bottom-of-funnel) content is the small set of pages a buyer reads once they already have a shortlist: [you] vs [competitor], [competitor] alternatives, [you] for [use case], and [you] + [integration]. I research, test, write, and keep those pages current, so they rank on Google and Bing, get quoted by ChatGPT, Perplexity, and Google’s AI Overviews, and send the reader to a trial or a demo.
Top-of-funnel posts bring readers. BOFU pages bring buyers. The keywords are smaller, and that’s fine: someone who types “HubSpot vs Pipedrive” has already decided to buy something. The only question left is which one.
You’ll hear the AI half called GEO, AEO, or AI SEO. To me it’s the same job: answer the buying question plainly, prove it, and keep it current, so search engines and large language models can trust the page and quote it.
What I build
Six BOFU Page Types I Build
Each page answers the last question a buyer asks before a trial or a demo. Any of them can be your $750 pilot page or part of a retainer. Complex migration guides and multi-product comparisons may need a separate scope, agreed before we start.
01 · Comparison page
“Which One Should I Pick?”
[you] vs [competitor]
- Both products tested side by side
- A verdict for each use case, not “it depends”
- A comparison table on the buyer’s criteria
02 · Alternatives page
“What Do I Switch To?”
[competitor] alternatives
- Switching triggers from reviews, Reddit, and your sales calls
- Quick picks above the fold
- The migration path, said out loud
03 · Use-case page
“Will It Do My Job?”
[you] for [team or industry]
- The job written in the buyer’s words
- Workflow screenshots from your product
- Objections answered on the page
04 · Integration page
“Will It Work With My Stack?”
[you] + [tool]
- The workflow mapped end to end
- Setup steps with screenshots
- What syncs, and what doesn’t
05 · Case study
“Has It Worked for a Team Like Mine?”
how [customer] got [result]
- Interview questions written for you
- A before-and-after story in the customer’s words
- Every number next to its source
06 · Migration guide
“How Painful Is Switching?”
move from [competitor] to [you]
- A step-by-step switching checklist
- Import, timeline, and onboarding steps
- Switching fears answered
Already have BOFU pages? Refreshes are part of every retainer, and the teardown call shows which of your pages to refresh first.
Book a 20-minute BOFU teardown →What’s included
What Goes Into Every BOFU Page
The same steps whether you buy one page or ten a quarter. They follow the six phases of my BOFU Teardown checklist, so you can check my work against it.
- 01
Buyer and Trigger Research
I start with why buyers leave, not a keyword tool: G2 and Capterra reviews, Reddit threads, and your sales and support calls.
Phase 1 · Buyer and trigger - 02
Search and AI-Answer Research
The target query and its modifiers, who owns the results on Google and Bing today, and what ChatGPT, Perplexity, and AI Overviews say when a buyer asks. That snapshot is our baseline.
Phase 2 · Query, SERP, and AI - 03
Hands-on Product Testing
I sign up, build a real workflow in your product and your competitor’s, and capture dated screenshots. No rewritten feature lists.
Phase 3 · Page architecture - 04
A Page Plan You Approve
The angle, the outline, the target queries, and the sibling pages it links to, agreed before I write a word.
Phase 3 · Page architecture - 05
Writing, by Me
A short answer at the top, the same buying block for every option, a comparison table, and a decision flow. AI helps me research. It doesn’t write your page.
Phase 3 · Page architecture - 06
A Conversion Path
A CTA after every decision point, your real plan and price named, migration made easy, and every link tagged so we can count trials and demos.
Phase 4 · Conversion path - 07
Proof and Fairness
Drawbacks for every option, yours included, a source for every number, and competitors described fairly. Readers trust it, and so do AI answers.
Phase 5 · Trust and proof - 08
On-Page SEO and AI-Search Formatting
Title, meta description, headings, internal links, FAQ and schema notes, alt text, and answers short enough to quote.
Phase 2 and 3 - 09
Publish-Ready Delivery
A Google Doc with screenshots, meta tags, and schema notes, ready for WordPress, Webflow, or your CMS. Two revision rounds per page.
Delivery - 10
Freshness and Upkeep
Every page ships with a visible “last tested” date. On retainers, I re-check prices and review each page for a refresh at 90 days.
Phase 6 · Freshness and risk
Not included: link building, site-wide technical SEO, paid ads, social media, and video. If I spot crawl or indexing problems while I work, I’ll flag them for you or your developer.
Not Sure Which BOFU Page Would Win You the Most Trials and Demos?
In 20 minutes, we review 2–3 of your BOFU pages or find the gaps where they should be. You get a written summary within 24 hours.
Pricing
Ways to Work Together
Start with one high-intent page, build a focused BOFU foundation, or run an ongoing program that turns comparison-stage buyers into trials and demos. Every engagement includes buyer research, hands-on product testing, SEO and AEO optimization, and two revision rounds.
Every retainer includes BOFU content strategy: I identify the pages most likely to influence trials and demos, prioritize them, and recommend what to build, refresh, or test next.
BOFU Foundation
$2,250 /month
Founding rate $1,750/month
- Monthly BOFU content strategy and page prioritization
- 2 new BOFU pages
- 1 page refresh
- Monthly performance report
- AI-answer and conversion recommendations
- Async support
Three-month minimum commitment.
Book a strategy call →BOFU Growth System
Recommended$3,750 /month
Founding rate $3,000/month
- Monthly BOFU content strategy and page prioritization
- 4 new BOFU pages
- 2 page refreshes
- Monthly strategy call
- Conversion test recommendations
- AI-answer monitoring
- Monthly performance report
- Quarterly BOFU roadmap
Three-month minimum commitment.
Book a strategy callPipeline Accelerator
$5,750 /month
No founding discount
- Ongoing BOFU content strategy and page prioritization
- 6 new BOFU pages
- 4 page refreshes
- Strategy calls every two weeks
- Conversion test roadmap
- AI-answer monitoring
- Monthly performance report
- Quarterly BOFU roadmap
- Priority turnaround
Three-month minimum commitment.
Book a strategy call →Growth System and Pipeline Accelerator are built for teams with several competitors, use cases, or integrations to cover. Pipeline Accelerator suits established B2B SaaS teams that need a sustained program across products and segments.
Payment and Commitment
Retainers are billed monthly in advance, in USD, with a three-month minimum commitment. The three-month minimum gives each page enough time to be researched, published, indexed, tested, and improved. You can pause or end the engagement after the initial term with 30 days’ notice.
Founding Rates
Founding rates are available to my first three clients and are locked for three months, in exchange for a testimonial and permission to use the results as a case study, subject to your approval. Any testimonial should reflect your genuine experience.
Not ready for a retainer? Start with one page
Teardown callFree
20 minutes on 2–3 of your BOFU pages, or the gaps where they should be. A written summary within 24 hours, whether or not we work together.
Book a 20-minute BOFU teardown →Pilot page$750
Test my BOFU process with one high-priority page.
- Buyer-intent and competitor research
- Hands-on product testing
- One SEO- and AEO-optimized BOFU page
- Conversion path and internal-link recommendations
- Two revision rounds
If you continue with a retainer within 30 days, the full $750 is credited toward your first month.
Start with a $750 pilot page →Choose a Pilot Page If…
you want to test how I work on one high-priority page, such as an alternatives page for your biggest competitor. The $750 pilot is the easiest way to start.
Choose a Retainer If…
you need a clear BOFU strategy, several competitors or use cases still need pages, or your existing pages need regular refreshes to keep up with pricing, features, and AI answers.
You’re not buying blog posts. You’re building the pages buyers read when they’re already comparing options, and giving them a clear reason to choose you.
Every button on this page opens the same free 20-minute call. We use it to decide where to start.
How it works
Teardown, Plan, Build, Report
- Day 1
Teardown Call
20 minutes on 2–3 of your BOFU pages. Written summary within 24 hours.
- Within 3 business days
Page Plan
Which pages to build first, for which queries and AI prompts, and why.
- Kickoff
Access
Product access, one sales or support contact, and read access to Search Console.
- Within 10 business days
First Draft
Your first page, ready to review. Two revision rounds, then it’s yours to publish.
- Every month
Report and Refresh
Rankings, AI citations, and trials or demos. Each page is reviewed for a refresh at 90 days.
Getting started
What Happens Before We Start
No commitment until step 4. By then, you’ve seen how I think about your pages.
- 01
Book a 20-minute teardown call.
- 02
We review 2–3 existing BOFU pages or identify the highest-priority gaps.
- 03
You receive a written summary within 24 hours.
- 04
If we’re a fit, I send a short proposal with scope, timeline, and next steps.
- 05
Once the agreement and first payment are in place, you provide product access, one sales or support contact, and read access to Search Console.
- 06
I begin research and share a page plan for your approval.
Results
Results You Can Measure
Before the first page goes live, we agree on the target queries, AI prompts, conversion events, and reporting baseline. Each month, you receive a clear view of what changed and what to do next.
Search
Rankings and clicks for each page’s agreed target queries, from Google Search Console and Bing Webmaster Tools.
AI Answers
A fixed list of buying prompts, checked monthly in ChatGPT, Perplexity, and Google’s AI Overviews: are you mentioned, and is your page cited? These are directional snapshots, not full visibility measurement.
Pipeline
A monthly summary of trials, demos, and pipeline influenced by tagged BOFU pages, based on the tracking available in your CRM and analytics stack. We agree the attribution rules first.
Timing: pages on a decent domain often move in weeks; competitive terms can take months. If you already have pages on page two of Google, refreshing them is often the quickest win, so that’s where we may start.
Proof
Pages I’ve Built That Did Their Job
ContactInBio and Taplink · 2019–2026
6,868 Sign-Ups From One “Linktree Alternatives” Guide
Google’s feature card by July 2019. 178 sign-ups upgraded to a paid plan, a 2.59% conversion rate. I started it on my own, as an affiliate. The founder reached out once the first commissions came in, and I sent him regular reports from then on.
Read the case study →
BlenderTampers · 2018–2022
32 BOFU Articles, $92,652 in Amazon Sales, a $9,270 Exit
My own affiliate site, built on 32 bottom-of-funnel articles. Its record month, July 2022, brought $635.85 in commissions at a 16.50% conversion rate. I sold it on MotionInvest for $9,270, two days after the first offer.
A consumer BOFU case that shows the same principle: match the page to the buying decision, make the next step obvious, and measure what happens.
Read the case study →
Teardown · my own page · 2026
“Linktree Alternatives”, Scored and Rebuilt
I scored my own guide against the BOFU Teardown checklist, then rebuilt it. Eleven tools in 2024 became three clear picks in 2026 (Taplink, Beacons.ai, and Many.bio), with a comparison table, a decision flow, and a last-tested date.
Read the teardown →“Working alongside Peter on an SEO affiliate marketing project with ContactInBio & Many.bio was a valuable experience. He really knows his stuff in this area…”
Agency, Generalist Writer, or BOFU Specialist?
| Question | SEO agency | Generalist writer | BOFU specialist (me) |
|---|---|---|---|
| Who does the work | An account manager, then a team | One writer | One specialist, from research to reporting |
| Focus | Full-funnel SEO: technical, links, and content | Blog posts across many topics | Comparison, alternatives, use-case, and integration pages |
| Product testing | Varies by agency | Rare | Built into every page |
| AI search | Often a separate service | Not usually included | Built into every page |
| Reporting | Traffic and rankings | Words delivered | Rankings, AI citations, trials, and demos |
| Best when | You need technical fixes or links at scale | You need volume | Buyers are comparing you, and you need to win that moment |
Typical setups. Every provider is different, and a good agency is the right call for site-wide work.
What Are BOFU Content Writing Services?
Research, writing, and upkeep of the pages a buyer reads once they have a shortlist: comparison, alternatives, use-case, integration, case study, and migration pages. The goal is a trial or a demo, not just traffic.
How Much Do Your BOFU Content Services Cost?
A pilot page is $750. Retainers start at $2,250 per month, with founding rates from $1,750 per month for my first three clients. Every retainer has a three-month minimum commitment, and the teardown call is free.
Do Your Retainers Include Content Strategy?
Yes. Every retainer includes BOFU content strategy: I identify the highest-priority comparison, alternatives, use-case, integration, case study, and migration opportunities, then recommend the pages most likely to support trials and demos. Growth System and Pipeline Accelerator also include strategy calls and a quarterly BOFU roadmap.
Should We Start With a Pilot Page or a Retainer?
Start with the $750 pilot if you want to test how I work on one high-priority page. Choose a retainer if you need a clear BOFU strategy, several competitors or use cases still need pages, or your existing pages need regular refreshes. If you continue within 30 days, the full $750 is credited toward your first month.
Why a Three-Month Commitment?
The initial term gives us time to prioritize opportunities, research and deliver pages, set up measurement, and start improving what’s published. After it, you can pause or end the engagement with 30 days’ notice. It isn’t a guarantee of rankings, AI citations, or pipeline within three months.
Do You Optimize for AI Search (GEO and AEO) as Well as Google SEO?
Yes, on every page. What wins on Google and Bing (a clear answer, real testing, sources, and fresh dates) is also what ChatGPT, Perplexity, and Google’s AI Overviews tend to quote. I check a set of buying prompts before we start and report on them every month.
Do You Use AI to Write?
Only for research. I sign up and test your product, then write and edit every draft myself.
Do You Guarantee Rankings?
No honest provider can. You get a monthly report on rankings, AI citations, and the trials or demos each page brings in.
How Long Until BOFU Pages Show Results?
Pages on a decent domain often move in weeks; competitive terms can take months. I set expectations in the teardown call, based on your site and your competitors.
What Do You Need From Us to Start?
Product access, one sales or support contact, and read access to Search Console. Access to Bing Webmaster Tools and your CRM’s lead source helps with reporting.
Do You Only Work With B2B SaaS Companies?
Yes. I work with B2B SaaS teams from MVP-stage products to established platforms, with a free trial or demo and a clear buying decision to support. Funding stage isn’t a requirement.
How Is This Different From a SaaS SEO Agency?
One narrow offer, and a direct line to the person who tests your product and writes the page. If you need link building or site-wide technical SEO, an agency is the better fit.
How Many Revisions Are Included?
Two revision rounds per page.
What Happens on the 20-Minute Teardown Call?
We review 2–3 of your BOFU pages, or the gaps where they should be, against the BOFU Teardown checklist, and agree the first fix. You get a written summary within 24 hours, whether or not we work together.
Book a teardown
Find the BOFU Page Most Likely to Win You Trials and Demos.
In 20 minutes, we review 2–3 of your existing pages or identify priority gaps. You get a written summary within 24 hours, whether or not we work together.
Book a 20-minute BOFU teardown3 founding client spots for Q1 2027 · or email peter@petermurage.com