Work · Case studies
BOFU Content Case Studies, With Every Number Sourced
Two projects. One page type: the page a buyer reads right before they choose. One guide referred 6,868 sign-ups to two SaaS tools. 32 buying-stage articles drove $92,652 in Amazon sales and a $9,270 exit. Every number comes from a dashboard, and each case study shows what went wrong.
Free · 20 minutes · written summary within 24 hours
6,868
sign-ups referred to ContactInBio and Taplink, 2019–2026
178
paying customers, a 2.59% sign-up-to-paid rate
$92,652
in Amazon sales from 32 BOFU articles
$9,270
exit on MotionInvest, 31x the average monthly profit
Case studies
Pick the Case Study Closest to Your Pages
Both are written for B2B SaaS teams. Each one shows the raw data, what went wrong, and six lessons you can use on your own pages.
Case study · Self-initiated BOFU guide · 2019–2026
Read this if you need alternatives pages
ContactInBio and Taplink: 6,868 Sign-Ups From One “Linktree Alternatives” Guide
- The problem
- Creators wanted to leave Linktree. They searched “linktree alternatives” and needed help picking.
- What I did
- Tested every tool, picked one winner, and sold its free plan. No link building.
- The result
- Google’s feature card by July 2019. Sign-ups kept coming after Taplink acquired ContactInBio in 2021.
Caveat: 86 of 95 Taplink payers lapsed. 9 still pay, all from 2022 sign-ups.
Case study · Affiliate niche site · 2018–2022
Read this if you need comparison or integration pages
BlenderTampers: 32 BOFU Articles, $92,652 in Amazon Sales, and a $9,270 Exit
- The problem
- Shoppers had a shortlist of $300 to $650 blenders, and three questions few review sites answered.
- What I did
- 32 buying-stage pages: 23 comparisons, 5 tamper pages, 3 buying guides, and 1 compatibility guide.
- The result
- $4,300 in commissions in 19 months. The site sold two days after the first offer.
Caveat: traffic fell after I stopped updating in April 2022. The buyer cited the drop, and the site sold at its reserve price.
Your pages
Same Buyer, Different Product
It’s true, blenders and bio links aren’t B2B SaaS. But the buyer is the same—someone right at the buying stage. They have a shortlist, they’re afraid of choosing wrong, and they want an honest tie-breaker. Here’s how each proof maps to a page on your site.
| The buyer asks | Proof from my case studies | Your B2B SaaS page |
|---|---|---|
| “Which one should I pick?” | 23 “X vs Y” comparisons brought 35.4% of BlenderTampers’ search clicks. | Comparison page: [you] vs [competitor] |
| “What do I switch to?” | One “Linktree alternatives” guide referred 6,868 sign-ups. | Alternatives page: [competitor] alternatives |
| “Will it work with mine?” | One compatibility guide pulled 53% of BlenderTampers’ pageviews. | Integration page: [you] + [tool] |
| “How do I fix this?” | 5 problem-solution pages pulled 9.2% of BlenderTampers’ pageviews. | Use-case page: [you] for [team or job] |
Any of these pages can be your $750 pilot page, or part of a retainer from $2,250 a month. See all six page types →
Which of Your Pages Would Win the Most Demos?
On a free 20-minute call, I’ll review 2–3 of your comparison, alternatives, or integration pages. You get a written summary within 24 hours.
Patterns
What Both Projects Got Right, and Wrong
PATTERN 1
The Buyers Wrote the Brief
BlenderTampers started from questions in Facebook groups, Reddit, and YouTube comments. The Linktree guide started from creators’ complaints. Keyword tools came second.
PATTERN 2
Every Page Sat Next to a Decision
Comparisons, compatibility checks, and one alternatives guide. Over 99% of BlenderTampers’ search clicks came from shopping queries.
PATTERN 3
One Clear Next Step
On BlenderTampers, it was “check the price on Amazon”. On the Linktree guide, it was a free plan with no card. Each page asked for one action.
What both got wrong
I Stopped Updating, and the Pages Paid for It
- Four months after my last update, BlenderTampers’ search visitors were down 29.5%, comparing 28 days with the 28 before. The site sold at its reserve price, not the asking price.
- The Linktree guide aged too. Taplink sign-ups from 2021 to 2024 upgraded at 4% to 6%. For 2025 sign-ups, it was 0.85%.
So every page I write now ships with a “Last tested” date. On retainers, I review each page for a refresh at 90 days.
Live page · Rebuilt 7 November 2026
See the Guide Behind 6,868 Sign-Ups, Rebuilt for 2026
By 2024, the guide listed 11 tools. Readers had to compare tabs to decide. So I scored it on my own checklist and rebuilt it.
- 11 tools cut to 3 picks, one clear job each: Taplink, Beacons.ai, and Many.bio.
- A side-by-side comparison table and a decision flow.
- Prices checked, with the date on the page.
- I’ll report its results on the ContactInBio case study every 3 months.
How I report results
Raw Data First, Caveats Included
- Every number has a source: a dashboard, an export, or a live page.
- Screenshots stay unedited, apart from markers and redactions. Email usernames are blurred.
- Every case study has a “What went wrong” section. Drops, lapses, and leaks included.
- Self-initiated work is labelled. Neither project was a paid client brief.
- Live pages get follow-ups. The rebuilt Linktree guide is reported every 3 months.
From the CEO I reported to
“He really knows his stuff in this area, and we always kept things flowing smoothly in our communication.”Abzal Assembekov, former CEO of ContactInBio and founder of Many.bio, LinkedIn recommendation, 5 February 2024
He reached out after the commissions began. From then on, I sent him regular reports on how the guide performed and what I’d improve next.
Free checklist
Score Your Own Page in About 20 Minutes
Not ready for a call? The BOFU Teardown Checklist has 30 checks in six phases. Score any comparison, alternatives, or pricing page out of 60, for Google, Bing, and AI answers.
Get the free checklist
The PDF lands in your inbox in about a minute.
You’ll get the checklist by email, then occasional BOFU tips. Unsubscribe anytime.
- PhasePoints
- 1 · Buyer and trigger10
- 2 · Query, SERP, and AI10
- 3 · Page architecture12
- 4 · Conversion path12
- 5 · Trust and proof8
- 6 · Freshness and risk8
- Total60
Questions
Quick Answers
Were these paid client projects?
No. BlenderTampers was my own affiliate site. The Linktree guide was self-initiated on my blog. ContactInBio’s CEO reached out after the commissions began, and I then sent him regular reports. That’s why both case studies show raw dashboards, not client quotes.
Why should a B2B SaaS team trust affiliate results?
Because the buyer behaves the same way. They have a shortlist and want an honest tie-breaker. A page that sells a $650 blender or a paid plan does the same job as your “[you] vs [competitor]” page. Each case study maps its pages to their SaaS twins.
Can I see the raw data?
Yes. Each case study ends with a 12-image gallery of dashboards, exports, charts, and emails. They’re unedited, apart from markers and redactions.
Can you write case studies for our customers?
Yes. A customer case study can be your $750 pilot page, or part of a retainer. I write the interview questions for you, and every number sits next to its source. See services and pricing.
How do we start?
Book a free 20-minute teardown call. I’ll review 2–3 of your BOFU pages and send a written summary within 24 hours. Good fits also get a proposal with page briefs.
Work with me
Want Your Product in the Next Case Study?
I write comparison, alternatives, integration, and use-case pages for B2B SaaS teams. My first three clients get founding rates, locked for three months, in return for a testimonial and case-study permission.
Free · 20 minutes · 3 founding client spots for Q1 2027