Free checklist · PDF
The BOFU Teardown Checklist
Find the leak before your buyer does. 30 checks in six phases to score any comparison, alternatives, or pricing page out of 60, for Google, Bing, and AI answers. About 20 minutes per page.
- 30 checks
- 6 phases
- Scored out of 60
- + 20-check alternatives add-on
Get the free checklist
The PDF lands in your inbox in about a minute.
You’ll get the checklist by email, then occasional BOFU tips. Unsubscribe anytime.
#1
Google’s feature card for “linktree alternatives”, held by July 2019
6,868
sign-ups referred to ContactInBio and Taplink, 178 of them paid
30
checks, each tied to a real example from that page
4
AI-search checks for ChatGPT, Perplexity, and Google’s AI Overviews
Every check comes from what made my “Linktree alternatives” guide convert, and from what the old page missed.
What’s inside
Six Phases, From Why Buyers Leave to What Keeps the Page Alive
Each phase has its own checks and points. Here’s one sample check from each.
Phase 15 checks · 10 points
Buyer and Trigger
Start from why buyers leave, not a keyword tool.
Sample: The page starts from a real switching trigger, found in reviews, Reddit, comments, or sales calls.
Phase 25 checks · 10 points
Query, SERP, and AI
Win the search, and the AI answer, after the shortlist.
Sample AI: You’ve recorded what ChatGPT, Perplexity, and AI Overviews answer for the buying prompt, and which pages they cite.
Phase 36 checks · 12 points
Page Architecture
The same buying block for every option.
Sample: There’s a side-by-side comparison table on the buyer’s criteria.
Phase 46 checks · 12 points
Conversion Path
Pre-sell the plan, not just the sign-up.
Sample: The page names the plan to buy, not just the tool.
Phase 54 checks · 8 points
Trust and Proof
Drawbacks for every pick, a source for every number.
Sample: Drawbacks are stated for every option, including your top pick.
Phase 64 checks · 8 points
Freshness and Risk
Dated re-tests, and no single point of failure.
Sample: A visible “last tested” date, and the title year changes only with a real update.
How it works
Score Each Check 0, 1, or 2
Add up each phase. Then start with the lowest-scoring phase: that’s where the page leaks buyers.
- 0Missing
- No comparison table
- 1Present but weak
- Pricing listed, but stale and undated
- 2Done well
- The same buying block repeated for every tool
Examples from the 2024 version of the “Linktree alternatives” guide.
Scorecard
0 missing · 1 weak · 2 done well
| Phase | Checks | Max | Your page |
|---|---|---|---|
| 1. Buyer and trigger | 5 | 10 | |
| 2. Query, SERP, and AI | 5 | 10 | |
| 3. Page architecture | 6 | 12 | |
| 4. Conversion path | 6 | 12 | |
| 5. Trust and proof | 4 | 8 | |
| 6. Freshness and risk | 4 | 8 | |
| Total | 30 | 60 |
Included free
The 20-Check “[Competitor] Alternatives” Add-on
An alternatives page has one job: help a buyer who already rejected the leader pick the replacement in one read. These 20 checks work on a vendor’s own page and on a neutral roundup.
Before You Write
Cap the list: three to five real picks beat fifteen.
Structure
A quick-picks box sits above the fold: tool, “best for” label, starting price, CTA.
Conversion
Migration is made easy and said out loud: import tool, “moving takes minutes”.
Trust and Upkeep
Rebrands are named in the pick’s label, like “Taplink (formerly ContactInBio)”.
Want Your Page Scored for You?
That’s the 20-minute teardown. I score 2–3 of your pages against these 30 checks before we talk, and you get a written summary within 24 hours.
Who it’s for
Made for B2B SaaS Teams With a Competitor
- Founders who write or approve their own comparison pages
- Content and product marketers who own the BOFU pages
- SEO managers checking pages for Google, Bing, and AI answers
- Freelance B2B writers who want a repeatable QA pass
Use it to
Four Ways to Put It to Work
- 01
Audit Before a Rewrite
Score the page first, so you fix the weakest phase instead of rewriting everything.
- 02
Brief a Writer or Agency
Hand over the 30 checks as the standard the page has to meet.
- 03
Review a Draft Before It Ships
Check the buying blocks, the CTAs, and the proof in one pass.
- 04
Set an AI-Answer Baseline
Record what ChatGPT, Perplexity, and AI Overviews say today, then track the change.
Quick answers
Before You Download
- Is the BOFU Teardown Checklist free?
- Yes. Enter your work email and the PDF arrives in your inbox. No call or card needed.
- What’s in the PDF?
- 30 checks in six phases with an example for each, the scorecard out of 60, the 20-check “[Competitor] alternatives” add-on, and how I run a 20-minute teardown with it.
- Which pages does it work on?
- Comparison, alternatives, pricing, use-case, and integration pages: the pages buyers read right before they choose.
- Does it cover AI search?
- Yes. Four checks cover ChatGPT, Perplexity, and Google’s AI Overviews: your AI-answer baseline, quotable passages, a named author with consistent facts, and whether AI bots can reach the page.
- What happens after I sign up?
- One email with the checklist, then occasional BOFU tips. Unsubscribe anytime.
- Can you score my page for me?
- Yes. That’s the free 20-minute teardown call: I score 2–3 of your pages before we talk. Book a teardown call →
Your next step
Score It Yourself, or Let Me Score It With You.
Get the free checklist and run it on your page today. Or book a 20-minute teardown and I’ll bring the scores.
Free · 20 minutes · written summary within 24 hours