Legal
Terms & Privacy
The short version: this site sells one thing, BOFU content for B2B SaaS. I collect only what I need to send you the checklist, book a call, or reply to you, and I don’t sell your data.
Terms of Use
This website is run by Peter Murage, a BOFU content writer and strategist based in Kenya. By using it, you agree to these terms.
- Information only. Articles, checklists, and examples are general information, not professional advice for your business. Results depend on your product, market, and execution.
- Client work. Paid projects are covered by a separate written agreement. If that agreement and this page differ, the agreement wins.
- Links to other sites. I don’t control third-party websites and I’m not responsible for their content, prices, or policies.
- Copyright. The writing, checklists, and graphics on this site belong to Peter Murage. You’re welcome to quote a short passage with a link back. Please ask before republishing anything else.
- No warranty. The site and its free resources are provided as they are. I keep them accurate and current, but I can’t guarantee every detail at every moment.
What I Collect, and Why
When You Download the BOFU Teardown Checklist
I collect your email address through MailerLite, my email provider, to send you the checklist and occasional BOFU tips. Every email has an unsubscribe link. The sign-up form uses Google reCAPTCHA to block spam.
When You Book a Teardown Call
Cal.com collects your name, email, and your answers to the booking questions, such as your website and the pages you want reviewed. I use them to schedule the call and prepare your teardown.
When You Email Me or Leave a Comment
I keep your email so I can reply. If you comment on an article, WordPress stores your name, email, and the comment, and the comment is shown publicly with your name.
When You Browse the Site
Google Analytics measures visits: pages viewed, the device and browser you use, and where you came from. I use it to see which pages help readers. My host, Hostinger, keeps standard server logs for security.
I don’t sell or rent your data, and I share it only with the services above, which process it for me. I keep it until you unsubscribe, ask me to delete it, or it’s no longer needed for the reason I collected it.
Cookies
The site uses a small number of cookies: Google Analytics to count visits, Google reCAPTCHA on the sign-up forms, Cal.com on the contact page, and affiliate partners when you click one of their links in an older article. You can block or delete cookies in your browser settings. The site still works without them.
Your Rights
Under the Kenya Data Protection Act 2019, and the GDPR if you’re in the EU or UK, you can ask to see, correct, or delete the personal data I hold about you, or object to how I use it. Email me and I’ll respond within 30 days. To stop emails, use the unsubscribe link at the bottom of any email.
Changes
If I change this page, I’ll update the date at the top. Big changes to how I use your email address will be announced by email first.
Contact
Questions about these terms or your data: peter@petermurage.com. For how this site earns money, see the Disclosure page.