How to Become a TikTok Influencer in 2023 + Make Money

It’s a wonderful thing that you are looking to learn how to become a TikTok influencer in 2023 and make money out of your efforts.

In this article, I’ll guide you through the working methods and hacks that other famous TikTokers have used in the past to become well-paid influencers.

And while at it, be sure to check my other guides on how to go viral on TikTok and TikTok content ideas that go viral.

These two, along with this, will help you make viral TikToks that get millions of views and earn thousands of followers.

Once you have started to amass a good following, I recommend you check this other guide I compiled on how to make money on TikTok in 2023.

So, let’s dive into the 6 methods on how to become a TikTok influencer in 2023. It includes quick hacks and easy tips that will make you famous on TikTok.

1. Think Over the Quality of Your TikTok Videos

The quality of videos is crucial for becoming a TikTok influencer. Nobody wants to watch videos of low quality with poor audio. Let’s take a closer look at the points that determine video quality.

High-Quality Videos: What are They?

People on TikTok skip videos with pixelation and low resolution. That’s why you better avoid uploading them if you want to become an influencer.

Upload videos with 1080×1920 pixels resolution to your TikTok account. Videos with lower resolution won’t be clear, and a media file with a higher resolution will be compressed anyway.

What About the Good Audio?

When you’ve got a high-quality image, it’s time to think about the good sound. It’s crucial to find the scale of volume that allows people to clearly understand words in the audio. And at the same time, don’t make it too loud.

Keep the same sound volume within the whole video. Then, it’s more likely people will watch them to the end, and you will become an influencer on TikTok.

TIP: To shoot the best TikTok videos with clarity of detail and smooth audio, you need a good camera phone, I recommend you check this guide where I recommend the 10 best camera phones for TikTok (for all budgets).

2. Choose the TikTok Content Ideas that Go Viral

When the technical part of TikTok videos is clear, it’s time to think about the content ideas you will share to become an influencer.

It’s important to find one theme that’s interesting to you. Thus, you will shoot videos on a daily basis with pleasure and have an understanding of how to engage users who are into this topic.

So try to stick to one theme, then your audience will find you quicker and subscribe. This is exactly how people become influencers on TikTok.

One day you may want to change the theme, but don’t rush to do this because you will lose the followers. And then, you will have to start your way as a TikTok influencer from the beginning.

How to Become a TikTok Influencer

3. Draw Your Audience’s Attention

Once you know what to post about to become famous, figure out the way to deliver your TikTok influencer’s message. The right way will contribute to your popularity growth since people will like your videos more.

Know Your Target Audience

You need to know your target audience on TikTok well to become an influencer. Find out its average age, location, and preferences. Then you will know what words to use in your videos, and what they will find funny and can relate to.

You can find all this information about your target audience in your rivals’ accounts, your accounts on other social media networks, and also on trustworthy statistics websites.

Post Catchy Videos

TikTok influencers should upload videos that catch attention, so you should do this too to get your fame. Shoot vivid and dynamic videos so that users won’t be able to take their eyes off. In case you want to be useful to your audience, wow them with the little-known facts.

Think over how you present the ideas too. For instance, if your main topic is cooking, you can dress in clothes of those nationalities whose traditional dishes you’re preparing. Thus, if you want to share a sushi recipe, put on a kimono and do Japanese-style make-up.

4. Be TikTok Trendy

To become a TikTok influencer, check what is viral on this social network today. It’s important to understand what can be interesting to all users, and then try to reconcile it with the preferences of your audience.

Take a Look at the Profiles of TikTok Influencers

TikTok influencers are also just ordinary people who started from scratch like you. But they found a way to become popular. There’s nothing wrong with going the same way. Visit their profiles to figure out what makes them unique and popular and do the same.

Jump on TikTok’s Bandwagons

How about taking part in a challenge and shooting a video with a song that has become viral in 2023? This is the way to become popular and gradually turn into a TikTok influencer.

You can find what is trendy today in the Discover tab. The most popular hashtags are in the top part of the page. Next to each one, there is the views number of all videos with this tag.

How to Become a TikTok Influencer

Shooting videos with viral songs, remember about your content topic. Try to combine it with the topics that are trendy in 2022. This way, you won’t lose your current audience and will certainly widen it.

Here is how to use what’s in trends today to become a popular influencer on TikTok. Let’s say #minions is currently the most trendy tag, and you’re a makeup blogger. It seems like these two themes are living in different directions. However, you can connect them and show how you turn yourself into a minion using cosmetics.

Make Videos in Popular TikTok Genres

Here is the table with the most popular TikTok genres in 2023 provided by Semrush. There are also the percentages of popular videos in these genres.

Humor, dance, and pets turned out to be the most popular genres of 2023, and thus, the best ones for those who want to become influencers on TikTok. Even if you stick to another topic in your TikTok account, it’s not forbidden to vary your videos.

There is no need to puzzle over another video idea if you usually post dancing and lip-syncing. Just turn your favorite track on and shoot the video on your own or with friends.

But what should you do if you are going to become an influencer who posts about books or computers on TikTok? Dancing isn’t very suitable in these cases. Well, this way, the humor genre is your way.

Adjust Songs to Your Videos

It’s more pleasant to watch clips with audio in the background, and TikTok influencers know this. If you add a track that’s currently on the top of the trends, you will become famous.

This is how you can find viral songs on TikTok:

#1 Hit the plus icon.

#2 Choose Add song.

How to Become a TikTok Influencer
How to Become a TikTok Influencer

Here, you will see songs parted into categories.

How to Become a TikTok Influencer

If you want to find popular songs using your PC or Mac, follow this link to go to the Discover page.

How to Become a TikTok Influencer

5. Don’t Wear Masks, Show Your True Side

There is no use pretending to be someone who you are not on TikTok if you want to become an influencer. The audience feels you are lying to them, besides, one day your personality will show itself anyway.

Just post what you have on your mind, and don’t worry that someone will hate it. Your people will always find you. And this is the only right way to create the link between you and your followers.

6. Increase the Amount of Your TikTok Subscribers

Okay, you started posting your videos on TikTok, but you need a good plan to get more followers and become an influencer.

Consistency is Your Best Friend

Your daily routine must include shooting and posting clips. You have to add at least one video per day to your TikTok account to become an influencer. But it is better if you upload more.

Remember, the more clips you post, the more TikTok users will see you. Thus, the chance that they follow you is higher.

Hashtags Come to The Rescue

Hashtags can help your videos to get a lot of views on TikTok, which will make you an influencer. People like to watch videos with the same hashtag. So if you use hashtags, you get higher reach and engagement.

In 2023, there is no limitation on the number of hashtags, but you can add no more than 100 characters in the caption, it’s about 20 hashtags.

Use TikTok Statistics Tools

Track your statistics on TikTok. Open the Creator tools or Analytics in a single publication to find the figures.

How to Become a TikTok Influencer
How to Become a TikTok Influencer

Why are statistics important for those who want to become an influencer on TikTok? Well, it clarifies what type of content is more welcomed by users. When you’ve figured it out, try to shoot more videos like these.

Share Your TikTok Videos on Other Social Media Platforms

Invite your followers from other social networks to watch your TikTok videos. You will get more views and higher chances to become an influencer. For instance, you can repost your TikTok video to Instagram Stories.

How to repost TikTok videos:

#1 Hit the three dots.

#2 Opt for Instagram. Or if you want to repost the video to Stories, you can choose it on this step.

#3 Select Feed or Story.

How to Become a TikTok Influencer
How to Become a TikTok Influencer
How to Become a TikTok Influencer
How to Become a TikTok Influencer

Your Instagram audience will see your TikTok username and find your account on this social network to subscribe and see more of your content.

Place a link in your TikTok profile to the Instagram bio. This way, people easily follow it to subscribe.

We recommend that you create a Taplink page where you can place an unlimited amount of links to all your social network accounts and other websites. If promoting your TikTok profile is the priority, then add its link at the top. Add animation to it to make it catchy.

You can add the link to your Taplink page wherever you want — Instagram, Facebook, LinkedIn, Pinterest, etc. Start creating your page with multiple links right now with free signing up.

How to Become a TikTok Influencer

Comment Popular TikTok Clips

One more way to draw users’ attention is by leaving catchy comments under viral videos. Users will go to your profile to get more information about you. Moreover, the video author might like your comment too and pin it. The more users know about you, the more of them subscribe, and you become a TikTok influencer faster.

Connect With Other TikTok Influencers

Collaboration for shooting clips with other TikTok users can be profitable for both of you.

There are categories of TikTokers according to their audience size.

  • Mega macro influencers. You might think it’s crazy to write to the sharks of the TikTok world, but…no pain, no gain, right? At least try, maybe some of them will see a future TikTok star in you.
  • Users like you. This is a “win-win” concept. You get new subscribers from the side of your collaborator. And your collaborator’s audience will expand thanks to you in the same way. So you both make one more step on your way to becoming TikTok influencers.
  • TikTok users with fewer subscribers than you have. Once you have become a sort of a TikTok influencer, you get offers to collaborate from users with a smaller audience than yours. Don’t turn your nose up, this can make you even more popular.

If You’re Ready to Pay, Launch Ads on TikTok

All the methods above were about how to become a popular influencer on TikTok in 2023 for free. They require you to be patient and work hard to let your audience find you.

If you don’t want to wait, use TikTok Business to launch ads. Thus, the number of your subscribers will start increasing immediately.

A Quick Recap on How to Become a TikTok Influencer

As you might have guessed, it’s not difficult to become a TikTok influencer in 2023. Just shoot clips on a daily basis, and some of them will definitely go viral.

Not only the amount is important, but the quality too. Think over the content idea, it has to be catchy and unique.

Moreover, use popular songs, and hashtags, repost your videos to other socials and launch ads. Thus, there is no way for you to be unnoticed on TikTok.

Featured Image Source: Photo by Shingi Rice on Unsplash

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